CONTENT & e-COMMERCE DAY
08.30 – 10.00 COFFEE & REGISTRATION
10:00 – 11.00 DEBATE 1.3
VOD and the future of TV - Powered By Webkino
Video on Demand [V.O.D] platforms become more and more popular in Central and Eastern Europe, in the fight with piracy and illegal video content websites. More and more people watch TV online and important new steps are made in the smart tv field. What's the future of television in online world?
Host:
Lucian Mandruta, Creative Director, Mediafax Group
Guests:
Stuart McLennan, Director of CEE Markets, BBC
Robert Berza, Head of Internet Division, CME [VOYO]
Bogdan Secara, Director of eCommerce Development, Mediafax Group [Muvix]
Sergiu Biris, General Manager, Trilulilu
Catalin Clemente, Marketing and Sales Manager, SeeNow
George Catrina, Content Manager, Samsung
Sorin Enache, General Manager Realitatea TV
11.00 – 13.00 PANEL 1.3
Skype
„Presenting Skype”
CME
„Voyo”
IAB Poland
„TV+WWW: better together”
13.00 – 14.00 LUNCH, EXPO VISITING & WORLD PRESS PHOTO GALLERY
14.00 – 16.00 PANEL 2.3
Yahoo!
„The premier digital media company”
IBM
"Build customer communities and trust into your brand by using social technologies "
Allegro Group
„Top ecommerce trends for 2012”
Gecad
„Title of the presentation to be confirmed”
16.00 – 16.30 COFFE, EXPO VISITING & WORLD PRESS PHOTO GALLERY
16.30 – 18.30 PANEL 3.3
BBC
„Content, content, content”
Biz Magazine, Brandient, Geekcelerator
"From great ideas to innovation in print!"
Piano Media
Marcel Vass, Co-founder
„Title of the presentation to be confirmed”
Samsung
„Smart TV”
18.30 - 20.30 "SEARA DEVORATORILOR DE VIRALE" in parteneriat cu HBO GO
Online fun it's a serious business! What makes a viral video, viral?
Advertisers, artists and regular people too are searching for the perfect mix to launch "YouTube Hits". What's the secret story behind some of the most successful videos? What makes people laugh in Eastern Europe and world wide? Is there any value for the brands that are using "funny videos" in their online campaigns? A funny but serious debate with successful case studies in a live broadcasted show. Just to end up with a smile the RoNewMedia marathon.
Host:
Claudiu "Teo" Teohari, Stand-up artist
Guests:
Bodgan Naumovici, Creative Director "23 Communication Ideas"
Dan Chisu, Film Director
Dragos "Tetelu" Musat, Journalist, Freelancer and Creative [Propaganda]
Octavian "Mistretu" Pascut, Actor at "Cronica Carcotasilor", Film Director and TV Producer at "HarceaParcea Ent."
Catalin Dobre, Group Creative Director at "McCann Erickson"