As a Social Business & Web Experience Sales Leader, Oskar Laufer is responsible for sales of IBM Social & Portal Software to customers and prospects in Central and Eastern Europe (CEE). This represents some of the fastest growing segments of IBM's software business.

 

Oskar works with IBM sales as well as Business Partners in developing and selling Social & Portal based solutions that solve customer business problems. His product responsibilities include WebSphere Portal for enterprise-grade, exceptional web experiences and dynamic, situational applications; IBM Connections for business social collaboration and networking with capabilities including dynamic profiles, wikis, blogs, shared files, team spaces, and communities; and IBM Smart Cloud for Social Business for online social collaboration.

 

Oskar joined IBM in 1998 and started within IBM Global Services as an SAP Business Analyst. In the last 12 years, he has held various marketing and sales positions within IBM, among them SMB sales representative, Venture Development Executive for IBM’s Net Generation Business Unit, Marketing Manager for Distribution Sector and working with ISVs and solution providers as a Territory Partner Manager for IBM Benelux. For the last four years, Oskar was leading the Lotus & WebSphere Portal Channel Sales in CEE.

 

Oskar is a native Dutchman and is studying for a Master in Business Administration (MBA) at the Kellogg School of Management, Northwestern University (Chicago, USA).