I started the my online affair in the summer of 2006 as the first manager of the newly established ProTV Internet Business Unit in Romania, practically a new media division for the CME group operating in 6 territories. In September 2006 we re-launched ProTV.ro, that become the leader among content sites in the first hierarchy produced by the independent online monitoring system SATI, launched sport.ro in spring 2007, currently top sports site in the country, and stirileprotv.ro in 2008, today’s leading news portal in Romania etc.

In spring 2009 I joined CME as Content Manager for New Media Division and from June 2010, Head of New Media Division. As part of CME, I would underline my focus on establishing Voyo as a strategic regional project to diversify revenue streams and decrease dependency on ad markets, which includes launching first wave of subscription VoD in all CME territories.