Serhat Akkılıç is Founder and Managing Partner at Project House Euro RSCG, Turkey's leading interactive marketing agency and part of HAVAS group. He has been with this company from 1999, for almost 13 years. He specialises in Brand management in digital, Digital marketing communication projects, SEM, Mobile marketing and Social CRM. Between 1997 and 1999, Serhat Akkılıç was Assisting Brand Manager at giant Procter & Gamble.