George is Head of Sales & Client Service at ForestView, the first Integrated Performance Services Agency and leading affiliate network in Greece. 

 

He is a strategically inclined individual and a true representative of 360-integrated marketing. Starting from sales and direct marketing in the UK he moved back to Greece during the end of the“dot.com boom” and worked on online strategy and mobile marketing projects with Upstream. He then moved on to advertising as Business Development Director & Strategic Advisor for the DDB Group. He has handled the launch of major telecoms projects like the JV between the Greek Public Power Corporation and Wind Telecoms Italy. In addition, he worked on the development of DDB’s network in the South East Europe and after almost a year in Romania moved on to become head of the DDB Belgrade office. About then he leaves advertising and sets up his own company in the field of entertainment marketing, handling major clients like Coca Cola. Three years later he sets up a digital services unit for JNL Advertising and takes them on a foray to Dubai. He then joins MTV as Head of Marketing & Business Development and helps reposition the channel closer to local clients and audience alike. As an Executive Producer he develops the first local production for MTV World Stage that aired in 160 countries.

 

Within a digital media environment and having kick started several interactive projects at MTV, he comes full circle and moves back to the internet sector with ForestView. With extensive marketing experience he considers performance agencies at the forefront of today’s marketing evolution.