Alex joined Facebook in March 2010, initially based in the Italian market. Having transferred to the CEEMEA team in 2011, Alex now works with Facebook's clients in the CEE region, focusing on emerging brands, mid size ad agencies and large direct response advertisers. Prior to joining Facebook, Alex spent many years in the tech/telco sector with Vodafone Italy, Sony Ericsson and IBM. Originally from Torino, Alex now lives with his wife and two sons in Dublin.